Nowadays, technology plays a huge role in our lives. Some rely on technology to help them get through the day, while others revolve their lives around it so much they have a difficulty to function if it isn’t available. Because of this, more and more companies are working hard to make use of technology and make it work to their advantage.
As a bar and grill owner, you want to make sure your customers are getting the information they need. Not to mention, you need to look for ways you can improve your sales and grow your business. One way you can do this is to make use of technology and utilize it for your business. The best way you can achieve this is by using social media to help you with your business’ goals. In doing so, you’ll be able to hit two birds with one stone.
If you would like to look for ways you can make your bar and grill more successful, you can start by offering events people would not want to miss. Here’s a good idea: offer an event where you can setup a TV and bring in more people to your establishment. This way, you’ll drive in people and have them talk about it on social media. On the next night you are offering the event, you’ll be sure to bring in more people than you did originally.
If you’re considering doing this for your business, here are some tips on how you can make the most out of these events:
One of the most important tips you need to remember is to stay updated with the latest shows and events. If the Oscars are coming up, make sure to have an event where people can watch the Oscars from your bar and grill. Is it Super Bowl season? Then host a night for the finals and you’ll be drawing in all the biggest football fans to your establishment. Or is there a momentous event happening on a hit TV series? Don’t be shy! Tell all your customers to visit your establishment so they can watch with their friends and other fans. The important thing is for you, as the establishment owner, to stay updated with these types of events so you can make it work for your advantage.
Have the right equipment
Now that you’re aware of the important events, the next thing you need to do is to equip your bar and grill with the right tools. For one thing, you need to install a high-definition (HD) televsion and have it connected to a really good, reliable signal. You need to offer your customers something they don’t have at home, especially now that HD TVs are readily available and used. If you want to use these events for your advantage, you really have to invest on HD equipment and a good TV service package so your customers know what they are missing out on.
When you’re choosing a TV service package, opt for one with a flat monthly fee so you won’t have to worry about charging a monthly fee that’s based on seating occupancy.
Bundle it with Wi-Fi
There are TV service packages that offer a bundle with Wi-Fi connection. You can opt for these bundles or go for a separate Wi-Fi connection. The important thing is to not skip on offering Wi-Fi connection as your customers need Wi-Fi. Based on recent studies, restaurants with Wi-Fi connection are able to draw in more business because of this amenity. By offering Wi-Fi, your customers stay happy while they wait for their food, and it also encourages repeat business. For your part, you can get free marketing in exchange for the Wi-Fi connection your customers are enjoying. When you offer Wi-Fi, your customers are sure to tweet or post a status on social media about what they are doing and where it is happening. This will draw curiosity among their friends and they will be interested to come to your bar and grill the next time.
Remember internet security
Apart from just offering fast and reliable internet, you also have to make sure your connection remains secure. For your business, you need to separate the connection for your transactions and have a different connection for your customers. This is really important so you can secure your credit card payments, business email, and POS transactions. Otherwise, your customers’ information could be obtained by prying individuals who connect to your Wi-Fi.
By offering Wi-Fi connection and HDTV to your customers, you’ll be able to draw in the right people to your business. They’ll want to go to your bar and grill so they can enjoy internet connection and access to their favorite TV show or sporting event. This is the best way you can make use of technology to help your business grow.
Written by the staff at Willie’s Pub and Pool. Willie’s has great drink specials and is one of the best bars in Columbia MO.