In a sea of competition, it’s important to make your business stand out. You want your customers to remember exactly who had that great menu of choices and service. There are a few things you can do to remind them of how much they enjoyed visiting your establishment and gently nudge them to return, says Gelato Products, and this advice should help.
Maintaining consistency with brand colors is one way to make sure your customers remember who you are. Reinforce your colors with even the smallest details like colored plastic spoons. If your customers frequently see your brand color used in your restaurant, it may even encourage them to pay you a visit when they are out and about and see your brand colors elsewhere.
Humans are visual creatures. Make sure you’re placing your logo and tag lines on items that your customers will spend a lot of time with. Place your logo, or some interesting facts about your business on yogurt cups, for example. This is a great way to associate your business with your customers excellent experience.
Be sure to tell your story. Use packaging to tell your customers what your company is all about. Ice cream containers have a lot of valuable real estate. Of course, there is some required information you’ll have to place on the container, but there is plenty of room to share your story.
There are lots of opportunities to boost your marketing efforts with creative branding. Don’t overlook the small ways you can help your customer remember you.